About

Who I Am

I am Janam — a designer and builder, working professionally since 2016.

I started in 2016 by co-founding a small company with a friend, doing strategy, brand, and digital work for early-stage clients. From there I moved into solo product engagements, then joined Leucine in 2020 as a product designer. I am now Head of Design there, six years in.

The work has cut across industries that look unrelated on the surface — pharma manufacturing, fintech debt-recovery, astrology marketplaces, banquet halls, theatre, an elder-care NGO, my own invoicing — but the through-line is the same one. Whoever uses the thing should be able to use it. Whoever pays for the thing should see what they paid for.

What I Have Worked Across

• Enterprise SaaS, regulated. Six years on Leucine MES (pharma manufacturing) and CLEEN (compliance) — 51 enterprise customers, 370+ GMP sites globally, 8,000+ concurrent users at Cipla.
• Enterprise SaaS, fintech. Eighteen months at Moneytor in Mumbai (Sep 2018 – Mar 2020) — debt-recovery platform; rebuilt 10 modules as the only designer, after embedding in six operational roles.
• Consumer marketplace. Bodhi — astrology marketplace, 8+ modules, 600+ astrologers, 4.6★ Play Store. Solo, four months.
• Brand and visual identity. Leucine's first brand system in 2025 — 56-page brand book, 15+ touchpoints — built in parallel to leading product design across MES and CLEEN. Earlier solo brand work for a banquet hall and a corporate firm.
• Design systems. Leucine — 4 enterprise pharma products unified in 5 days; design team consolidated 5 → 1.
• Front-end builds with Claude Code. Three end-to-end products in 2026 — an NGO website, a 35-year theatre archive that publishes new productions with zero new code, and a GST-compliant invoice tool.
• Growth and digital strategy. Care PMS — a week of discovery workshops and a 30-day redesign that lifted referral conversions.

What I Am Still Learning

I write production-quality front-end (React, TypeScript, Next.js) and ship it, but I do not architect backend systems or tune database queries. I am direct about the line.

The next role I am preparing for is Head of Design or product management. The work I am doing now — leading a design team, owning product direction across MES and CLEEN, working tightly with engineering and growth — is the rehearsal for it.

How I Work

The Moneytor brief was a visual refresh; it became a 10-module rebuild because I sat through six operational roles in the first month. The Leucine design system was a 5-day spike that consolidated a 5-person team. The Aannapurnaa NGO website was 5 days end-to-end with about 6 hours of build. Most of the projects on this site started smaller than they ended up.

I work across product, brand, and code in the same head. The Leucine brand work ran in parallel to leading product design across MES and CLEEN. The portfolio site, the IU invoice tool, and the IU theatre archive were designed and built by the same person.

I show, not document. The decisions on this site are visible in the work; the rationale lives inside each case study's deep dive, not in a separate strategy memo.

Design Philosophy

A design is good when something measurable changed after it shipped.

Operator data-entry burden down 92% at Huvepharma. A banquet hall selling out NYE from a standing start. A design team consolidating from 5 to 1 because the system replaced the handoffs. The work is not the artefact; it is the change in the metric.

The case studies are the philosophy, written one project at a time.

Building with Claude Code

In 2025 I started building production apps with Claude Code.

The first three: the Leucine Design System (4 products unified in 5 days, design team 5 → 1), this portfolio site, and an internal sales tool plus front-end features in Leucine's main product.

In 2026, three solo builds: Aannapurnaa Aai (5 days end-to-end, ~6 hours of build, ranked Google page 1 within a week), the Ideas Unlimited theatre archive (4 days, 113+ productions, agentic publishing with zero new code per production), and IU Invoice (7 hours, GST-compliant invoice lifecycle, ₹34.5L tracked in FY 2025-26).

These are front-end products with bounded backends — not infrastructure. What changed is the cadence at which a designer who can ship code gets from idea to working artefact.

What I Am Looking For

A Head of Design or product-management role.

• Stage: Series A to Series C. Post product-market fit, pre-bureaucracy.
• Domain: Regulated, technical, or operationally dense — pharma, fintech, healthcare, manufacturing, infrastructure.
• Org maturity: No design function and you need it built, or a stalled one that needs to be unblocked. I have done both at Leucine.

Open to full-time roles, fractional leadership for one or two early-stage teams in parallel, and select consulting with a clear outcome and a sharp deadline.

How to Reach Me

Email: connect@janam.work. I read every message and reply within 24 hours.

LinkedIn: linkedin.com/in/janam.